Design with Purpose, Directed with Vision.
Hello, I'm Diana
I’m an Art Director with a strong foundation in Branding and Creative Direction.
Art Director.
Visual Storyteller.
Creative Leader
With a background in Branding and years of experience leading creative teams, I craft visual stories that resonate — blending emotion, strategy, and originality to deliver impactful results.
What I Can Help You With
Creative Direction
Leading visual thinking from ideation to execution — aligning teams, concepts, and outcomes.
Art Direction
Guiding the creative process for campaigns, brands, and experiences that connect and resonate.
UI/UX Design
Designing digital interfaces that are not just usable, but emotionally engaging and strategically structured.
Brand Identity
Building visual systems and storytelling foundations that give brands a clear, confident voice.
Selected Works
Élan - Luxury Lifestyle
July, 2025
Mysa - Botanical Skincare
July, 2025
Forma - Design System
June, 2025
Curs - Product Design
May, 2025
A curated selection of recent projects — each crafted with purpose, originality, and a deep understanding of visual storytelling.
Design Philosophy That Drives Results
Strategy First
Before anything visual, I define what matters: the goals, the audience, the message. Design follows purpose.
Empathy Always
Understanding people — clients, users, teammates — is key to building experiences that connect and resonate.
Originality
Creative freedom thrives within structure. I believe in crafting visuals that are bold, refined, and always intentional.
Over the years, I’ve developed a creative process rooted in strategy, shaped by empathy, and driven by originality — ensuring every project is not just beautiful, but meaningful.
Thoughts on Design, Leadership & Creativity
Saying No Without Burning Bridges
Learn how to decline projects or feedback diplomatically while protecting your reputation.
How to Write a Killer Project Proposal
Stand out with proposals that clearly communicate your value and get more “yes” responses.
Client Red Flags: What to Watch Out For
Spot early signs of difficult clients and how to navigate those situations professionally.
I write about the intersection of design, leadership, and creative culture — reflections from the field and lessons that shape my work.
What People Say
01
“Sharp eye, clear direction, and always grounded in strategy. A rare combination.”
David K.
Senior Brand Manager, Plura
02
“Kreavia brings structure to chaos — and always delivers with taste.”
Anna R.
Brand Strategist, Bloom Creative
03
“Working with Kreavia means fewer revisions, better results, and a smoother process.”
Clara J.
Product Lead, Enso Tech
Here’s what clients, collaborators, and team members have shared about working together — in creative, fast-paced, and high-stakes environments.
