A Collection of Projects
A Curated Collection
Élan - Luxury Lifestyle
July, 2025
Mysa - Botanical Skincare
July, 2025
Forma - Design System
June, 2025
Curs - Product Design
May, 2025
Luno Wallet – Fintech App Redesign
May, 2025
Serra – Luxury Skincare Brand Website
May, 2025
AeroQ – B2B Product Dashboard
April, 2025
Luxury E-Commerce
March, 2025
A Thoughtful Process Built on Clarity, Creativity, and Collaboration
Understanding the problem
I begin by listening—digging deep into your goals, your users, and the context behind the project. Empathy and clarity set the direction.
Framing challenges into actionable
Together, we align on vision, define objectives, and shape a creative strategy that supports business needs while centering the user.
Turning insight into execution
This is where thinking becomes tangible. I sketch, prototype, refine, and build design systems or narratives that balance form and function.
Working with transparency
Design is never done in a vacuum. I stay close to teams—developers, strategists, founders—to ensure execution stays sharp and intention stays intact.
I help ship solutions that are not only polished but built to grow. Whether through hand-off, iteration, or ongoing refinement, I stay invested in results.
Thoughts on Design, Leadership & Creativity
Saying No Without Burning Bridges
Learn how to decline projects or feedback diplomatically while protecting your reputation.
How to Write a Killer Project Proposal
Stand out with proposals that clearly communicate your value and get more “yes” responses.
Client Red Flags: What to Watch Out For
Spot early signs of difficult clients and how to navigate those situations professionally.
I write about the intersection of design, leadership, and creative culture — reflections from the field and lessons that shape my work.
