Luno Wallet – Redesigning Trust in Fintech
A complete overhaul of a crypto wallet experience—focused on clarity, simplicity, and user confidence.
Role
Creative Direction, Product Design
Duration:
6 Weeks
Industry:
Fintech / Crypto
Platform:
Mobile (iOS & Android)
Date
July, 2025
Luno Wallet needed a complete product refresh to support a growing global user base. I was brought in to lead the redesign—streamlining flows, establishing a more human visual language, and designing with user trust at the core.
Project Overview:
Luno Wallet approached me to redesign their mobile app experience to better serve a growing, non-technical user base. The goal was to simplify onboarding, improve trust, and build a more human-centric flow for managing crypto assets.
The Challenge:
The original product was feature-rich but difficult to navigate—especially for new users unfamiliar with crypto. The main challenges were:
- Reducing user anxiety around financial risk
- Simplifying multi-step flows without removing functionality
- Creating a more emotionally engaging design without compromising credibility
Approach & Strategy:
I started with stakeholder interviews and UX audits, followed by defining 3 core user personas. From there, I focused on restructuring navigation, refining UI patterns, and reimagining onboarding using progressive disclosure and micro-interactions.
Key methods:
- User flow mapping
- Low-to-high fidelity prototyping
- Visual language overhaul
- Trust design principles integration
Results & Impact:
The redesigned app saw a 42% increase in successful onboarding and a 27% decrease in user drop-off during key transactions. User feedback highlighted the new design as “cleaner, more understandable, and reassuring.”
We also delivered a design system to help the internal team scale future features.
